How international brands can find a role in post-pandemic China

Affected by the epidemic, the development of many public utilities has stagnated and slowed down to varying degrees.

Case details

Brand: HoneywellBrand owner: HoneywellMain agency: McCANN ShanghaiSecondary Agency: IPGMarket launch: Mainland ChinaIndustry: Diversified high-tech manufacturingMedia Channels: Website/Micro Website, Mobile & App, Online Display Advertising, Online Video Advertising, Information Feed Advertising, Programmatic Advertising, Video/Micro FilmBudget: 6-8 million

Case Summary

Affected by the epidemic, the development of many public utilities has stagnated and slowed down to varying degrees. In 2021, when Honeywell hopes to seek common growth with Chinese B-end enterprises, it coincides with the 100th anniversary of the founding of the Communist Party...

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