How Intel unified its data for better marketing and sales results

Jo Bowman

Intel, the technology company, successfully undertook a two-year program that unified its various datastreams, and so provided a truly 360-degree view of the customer.

Intel’s purpose is to create world-changing technology that can potentially improve the life of every person on the planet.

The problem: The Santa Clara, California-based company’s own systems were in desperate need of improvement.

Becky Brown, Intel’s...

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