How in-store shopper behaviour influences brand choice

Jordi Connor

While there are efficient ways to measure consumers’ response to ads and marketing, there is little measurement of what happens at the moment of purchase.

How in-store shopper behaviour influences brand choice

Jordi Connor

In the branding and advertising world, we like to think that practically everything we do is measurable. We run TV and radio ads and measure the response – changes in consumer opinion,...

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