How Heroes optimised its online advertising to double global sales within months

Looks at how Heroes, a UK-based company that operates brands that are “fulfilled by Amazon” (or FBA), optimised its advertising on the platform and beyond to raise awareness of its new brands and expand existing ones.

Heroes is a family business for the internet age. Created by twins Alessio and Riccardo Bruni in collaboration with brother Giancarlo in November 2020, the business only exists because of Amazon.

They saw their complementary skills and experience – spanning investment banking, corporate finance, and ecommerce – as creating the perfect cocktail to launch an FBA “roll-up” business. “Roll ups” cherry-pick hot and fast-growing brands and products selling on Amazon, acquire them and invest in them in order to build their presence and boost sales.

Focusing on acquiring FBA businesses across high-growth niches such as baby, pets, home & garden,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands