How has the internet changed research? How will it change it in the future?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the internet was just another data collection medium, that was not going to change research, but would simply improve things like speed, cost, reach, and convenience.

How has the internet changed research? How will it change it in the future?

Ray PoynterVirtual Surveys, United Kingdom

PREFACE

Marshall McLuhan said the “medium is the message”, but in the early days of online research the common call was that...

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