How has the internet changed research? How will it change it in the future?

Ray Poynter

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the internet was just another data collection medium, that was not going to change research, but would simply improve things like speed, cost, reach, and convenience.

How has the internet changed research? How will it change it in the future?

Ray PoynterVirtual Surveys, United Kingdom

PREFACE

Marshall McLuhan said the “medium is the message”, but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things like speed, cost, reach, and convenience. However, it is beginning to be apparent that the Internet is a disruptive innovation, i.e. one that changes the business rules and the methodologies. This paper looks at various aspects...

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