How Google, Ford and Unilever are keeping up with consumers - ARF Audience Measurement 3.0
Carlos GrandeWARC Online
Day one: the end, the beginning and the middle
The theme of this Advertising Research Foundation (ARF)-hosted event...
How Google, Ford and Unilever are keeping up with consumers – ARF Audience Measurement 3.0
In this article, WARC Online's Carlos Grande discusses the findings from ARF Audience Measurement 3.0, held in New York in June 2008.
