How Google, Ford and Unilever are keeping up with consumers – ARF Audience Measurement 3.0

In this article, WARC Online's Carlos Grande discusses the findings from ARF Audience Measurement 3.0, held in New York in June 2008.

How Google, Ford and Unilever are keeping up with consumers - ARF Audience Measurement 3.0

 

Carlos GrandeWARC Online

 

Day one: the end, the beginning and the middle

 

The theme of  this Advertising Research Foundation (ARF)-hosted event...

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