How Google, Ford and Unilever are keeping up with consumers - ARF Audience Measurement 3.0
Carlos GrandeWARC Online
Day one: the end, the beginning and the middle
The theme of this Advertising Research Foundation (ARF)-hosted event was ‘Catch Me if you Can’, with the topics under discussion including self-scheduling and time-shifted media, the fledgling mobile media metrics sector, and even 'The End of Advertising As We Know It'.
Richard Marks, of TNS Media Research and the event’s co-chair, argued that media fragmentation should not...