How generative AI can improve marketing today

Jacqueline Lisk

Discusses the future of ChatGPT and generative AI in marketing, and marketer outlook toward its usage.

Artificial Intelligence (AI)
Data management
United States
Strategy

Davide Bonazzi/theispot.com

Since rolling out in November 2022, ChatGPT has stirred up a wide range of emotions among marketers, from excitement to fear to skepticism. The large language model chatbot, developed by the artificial intelligence (AI) company...

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