How Gen Z is reshaping communication and e-commerce

Jo Tenzer

Research by Snap Inc and Crowd DNA on the influence of Gen Z on entertainment and shopping.

The influence and spending power of Gen Z is becoming more pronounced as each year passes. This generation makes up 15% of the UK population and at least 20% of the workforce. Gen Z has been raised with mature social media, digital creative tools and gesture recognition at its fingertips and with platforms broadcasting their products. Gen Z has emerged as perhaps the most digitally creative cohort to date.

We recently partnered with Crowd DNA and surveyed a representative study of 16,000 – including nearly 5,000 Gen Z across 16 markets – to truly uncover what matters to...

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