Campaign details
Brand: Farrow & BallAgency: BMB
Summary
During the pandemic, the UK home décor market has been booming. But luxury paint brand Farrow & Ball had both brand and product perception issues to overcome, if they were going to persuade a sceptical audience and reap their share.
This is the story of how BMB helped Farrow & Ball switch their attention to an unsung 'sub-brand', sold 79% more of it year-on-year and changed the way a new audience viewed the brand as a whole.
In 2020, it was time to finally face up to 'colour-matching': having...