How Facebook and Microsoft are changing the internet

In this article, Dan Calladine, the research director at Isobar, argues that Facebook and Microsoft are developing new technology that could transform the way consumers use the internet.

How Facebook and Microsoft are changing the internet

Dan Calladine

A year ago you could say that diversity was the name of the game in European social networking. The UK had Bebo, France had Skyrock, Spain had Fotolog, Italy had Badoo, the Netherlands had Hyves, and so on.

Now Facebook is dominant: data for February 2009 from comScore shows that in nine of the 12 major European markets (including Scandinavia), Facebook was the biggest player. This follows extraordinary rises in Italy, France and Spain; in the former, Facebook is now the second most popular domain after Google.

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