How e.l.f. is democratizing NFTs

As an early adopter of non-fungible tokens (NFTs), cosmetics brand e.l.f. gained valuable insights from its first efforts in this area.

Cosmetics brand e.l.f. believes its early adoption of non-fungible tokens (NFTs) can provide a valuable advantage as it navigates the fast-changing digital world.

The brand put its first batch of NFTson sale at 11am PST on June 18th, 2021, with nine tokens,...