How Electronic Measurement is Transforming the Radio Landscape in the United Kingdom
The Impact of a National Broadcast Survey
Kelvin MacKenzieThe Wireless Group, United Kingdom
Bill RidleyThe Wireless Group, United Kingdom
WHY A NATIONAL BROADCAST SURVEY WAS LAUNCHED IN THE UK
As Chairman and Chief Executive of The Wireless Group – which owns talkSPORT, the only national commercial speech station in the UK, and 16 local music stations in the UK – I have been campaigning for the adoption of electronic measurement as the radio industry's trading currency for four years.
In 2001-2002, my company, The Wireless Group,...