How electronic measurement is transforming the radio landscape in the United Kingdom. The impact of a national broadcast survey

The paper presents the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey.

How Electronic Measurement is Transforming the Radio Landscape in the United Kingdom

The Impact of a National Broadcast Survey

Kelvin MacKenzieThe Wireless Group, United Kingdom

Bill RidleyThe Wireless Group, United Kingdom

WHY A NATIONAL BROADCAST SURVEY...