How electronic measurement is transforming the radio landscape in the United Kingdom. The impact of a national broadcast survey
Bill Ridley and Kelvin MacKenzie
The paper presents the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey.
How Electronic Measurement is Transforming the Radio Landscape in the United Kingdom
The Impact of a National Broadcast Survey
Kelvin MacKenzieThe Wireless Group, United Kingdom
Bill RidleyThe Wireless Group, United Kingdom
WHY A NATIONAL BROADCAST SURVEY...
