How El Pollo Loco uses TikTok to connect with young Hispanics

Maya Yegorova

Restaurant chain El Pollo Loco is using TikTok campaigns to reach a younger Latino demographic, and its success, in turn, is contributing to both brand awareness and sales growth.

Restaurant chain El Pollo Loco is using video-sharing app TikTok to connect with the younger generation of Latino consumers in the US, according to Gabe Alonso, the brand’s VP of Digital Marketing.

In doing so, the brand has experienced considerable success,...

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