How Early Can Video Revenue Be Accurately Predicted

Americans love videos. Last year, consumers spent $17.4 billion on videos, renting 3 billion and buying 700 million (VSDA, 2000).

How Early Can Video Revenue Be Accurately Predicted

Elise K. ProsserUniversity of San Diego

Americans love videos. Consumers rate video viewing as their number one favorite leisure activity (VSDA, 1998). Every week at least 30 percent of all VCR households...