How Dove survived the Turkish recession
Nukhet Vardar El Izi Communications Consultancy
Modern marketing gurus are constantly challenging the short-sighted assumption that recession is a time to hibernate. Rather, it is argued that recession is a period full of new opportunities for those who can develop courageous tactical manoeuvres, without being afraid to invest, to grow at a minimal cost. It is a fact that companies have to work harder and more wisely during recession. However for ...