How Dove is ‘getting on the front line’

Brian Carruthers

With the world going through a period of extraordinary turbulence, Dove embodies Unilever’s approach to coping with the scale and speed of the change taking place – for its brands to “Get on the front line”.

We’re always living in an “era of change”, but some eras are rather more dramatic than others. Right now we’re in a spectacular iteration of the latter option – pandemic, war, economic uncertainty, climate change, generative AI – which means that turbulence...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands