How Dove found beauty in the time of COVID-19

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Campaign details

Brand: DoveAgency: Ogilvy

Executive Summary

As an iconic, purpose-lead brand Dove have always sought to make real beauty a source of confidence not anxiety, a POV mimicked by brands. To move the beauty confidence narrative on, we needed...