How Dove connects influencer campaigns to brand purpose

Dove, the personal care brand, is using influencer-driven campaigns to help drive its purpose around more inclusive notions of beauty.

Dove, the beauty brand owned by consumer goods giant Unilever, recently launched a new influencer-driven campaign that aimed to address an unhealthy social media trend directed towards young girls.

The campaign, entitled “#TheFacesof10”, responded to increasing pressure for girls as young as ten years old to adopt an anti-aging skincare regimen – a trend likely to contribute to an unnecessary anxiety to look a certain way.

As a brand with a long-term commitment to making beauty a source of self-empowerment and confidence, this was a natural space for Dove to play in. And it addressed this worrying trend with influencers...

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