Using the WARC Digital Commerce Index, we identified top-performing brands on Amazon, then measured their performance on competitive platforms to uncover which brands were successfully adapting their brand strategies across platforms.
Achieving a top ten rank on Amazon is no easy feat. Achieving this rank on Amazon plus Target.com, Walmart.com, and Instacart is an exponentially bigger challenge. Even so, there are brands accomplishing multi-platform dominance. Analyzing their successes presents lessons to be learned from studying the commonalities of consistent winners across multiple platforms.
The definition of winning
Executing at scale across platforms for hundreds of SKUs or ASINS is challenging,...