How dominant are the top brands on Amazon, outside of Amazon?

Results from WARC’s dComm Index display the top brands across the Baby, Electronics, Household and Beauty categories.

Using the WARC Digital Commerce Index, we identified top-performing brands on Amazon, then measured their performance on competitive platforms to uncover which brands were successfully adapting their brand strategies across platforms.

Achieving a top ten rank on Amazon is no easy feat. Achieving this rank on Amazon plus Target.com, Walmart.com, and Instacart is an exponentially bigger challenge. Even so, there are brands accomplishing multi-platform dominance. Analyzing their successes presents lessons to be learned from studying the commonalities of consistent winners across multiple platforms. 

The definition of winning

Executing at scale across platforms for hundreds of SKUs or ASINS is challenging,...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands