How does Web 2.0 stretch traditional influencing patterns?

Word of mouth (WOM) is attracting increased attention as a vital source of influence on purchase decision- making.

How does web 2.0 stretch traditional influencing patterns?

Derek Eccleston and Luca GriseriHarris Interactive

EXECUTIVE SUMMARY

There is a Buzz Around Word-of-Mouth and Web 2.0

Word of mouth (WOM) is attracting increasing attention as a vital source of influence...

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