How do you persuade Australians to stop using a product as addictive as Heroin?
Martin Rippon and Julia Taylor Bigg
Anti-smoking campaign, 1997-2000, on behalf of the Australian federal government (Commonwealth Department of Health and Aged Care (Population Health Social Marketing Unit)).
Commonwealth
Department of Health and
Aged Care (Population
Health Social Marketing
Unit)
How
do you persuade
Australians to stop using
a product as addictive as
heroin?
Authors:
Julia Taylor Bigg, Martyn
RipponAgency: Brown Melhuish
Fishlock...
