How do you persuade Australians to stop using a product as addictive as Heroin?

Anti-smoking campaign, 1997-2000, on behalf of the Australian federal government (Commonwealth Department of Health and Aged Care (Population Health Social Marketing Unit)).

Commonwealth Department of Health and Aged Care (Population Health Social Marketing Unit)

How do you persuade Australians to stop using a product as addictive as heroin?

Authors: Julia Taylor Bigg, Martyn RipponAgency: Brown Melhuish Fishlock...