How do information sources shape voters’ political views? Comparing mainstream and social-media effects on Democrats, Republicans, and the Undecided

The study assesses the extent to which the various sources of political information may influence the beliefs and values held by three groups of potential voters in the United States (Democrats, Republicans, and undecided).
Mathur and Moschis

Management Slant

  • Social media likely will have the greatest effect on undecided potential voters.
  • The various media and personal sources of information that Republican and undecided potential voters find helpful in shaping their...