- In today’s complex media landscape, planning media to maximize reach has become more challenging but dwindling linear TV audiences mean understanding how to generate incremental reach is increasingly important.
- Digital channels can deliver incremental reach to TV, with strong delivery among younger demographics.
- It is necessary to understand channel reach ceilings and reach curves, the differing quality of impressions between channels, real cost in the light of this, how channels combine and which target demographics they deliver, to maximize reach.
- Both established channels such as radio and cinema and newer channels such as online newsbrands and VOD are proven opportunities...
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