How Disney bridges the multicultural divide – building trust as a prerequisite for insight

Manila Austin and Paul Caswell

Disney wanted to improve its cultural relevancy to African American guests visiting and staying at its various resorts.

How Disney bridges the multicultural divide – building trust as a prerequisite for insight

Manila AustinResearch, Communispace Corporation, United States

Paul CaswellResearch, Walt Disney Parks and Resorts, United States

PREFACE

The paper explores how...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today