How Disney bridges the multicultural divide – building trust as a prerequisite for insight

Disney wanted to improve its cultural relevancy to African American guests visiting and staying at its various resorts.

How Disney bridges the multicultural divide – building trust as a prerequisite for insight

Manila AustinResearch, Communispace Corporation, United States

Paul CaswellResearch, Walt Disney Parks and Resorts, United States

PREFACE

The paper explores how...

Not a subscriber?

Schedule your live demo with our team today