How digital services benefitted from a ‘transmutation’ of consumer habits

Digital services now play a central role in almost every part of consumers’ lives – from work to entertainment to commerce – due to habit changes that began in the COVID-19 pandemic.

One enduring outcome of the COVID-19 pandemic is the central role that digital services now have in people’s everyday lives – from buying groceries to streaming content and even working out.

“We’ve seen a transmutation – a modulation – of consumer behavior,...

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