How digital services benefitted from a ‘transmutation’ of consumer habits

Digital services now play a central role in almost every part of consumers’ lives – from work to entertainment to commerce – due to habit changes that began in the COVID-19 pandemic.

One enduring outcome of the COVID-19 pandemic is the central role that digital services now have in people’s everyday lives – from buying groceries to streaming content and even working out.

“We’ve seen a transmutation – a modulation – of consumer behavior, really emphasizing services,” Steve Koenig, VP/Research at the Consumer Technology Association (CTA), argued during a keynote presentation at CES 2023.

The impact of coronavirus-related lockdowns, and corresponding health worries linked to out-of-home activities, were extremely broad. A few examples included:

  • Making greater use of communications and collaboration tools like Zoom, Slack and Microsoft Teams as people undertook their...

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