How digital commerce adoption influences the way brands partner with creators in Asia

Influencer marketing is now increasingly focused on conversions, and AnyMind’s Wing Lee, Korakan Yamasattham and Shodai Fujita say this change towards accountability is shaping how brands partner with creators.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

The evolution of influencer marketing has fundamentally changed in 2023, evolving linearly down the marketing funnel.

Early on, influencer...

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