How digital algorithms are failing consumers – and what marketers can do about it

Stephen Whiteside

A survey by Vox, the media company, and SightX, the research-software provider, identified a major gap between the current digital experience and consumers’ ideal online environment.

Consumers are not happy with their online lives, even as platforms like Facebook, Instagram and YouTube continually seek to tailor digital experiences to meet the granular preferences of each user.

The source of this insight was a representative poll of...

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