How Diageo's brands demonstrate purpose

Diageo has tapped into what consumers around the world seek to celebrate and represented these themes with a variety of work ranging from celebrating glitz and glamour to gender equality in sport.

Celebrations are a vital part of every culture. Whether it’s commemorating a life achievement or raising a glass to a full rotation of the earth around the sun, celebration is a huge aspect of what makes us human.

It is also the cornerstone of Diageo,...

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