How Destination NSW encouraged young travellers to take the long road

Nick Kavanagh

Government agency, Destination NSW, drove domestic tourists to its state by tapping into a younger audience in Australia.

Campaign details

Brand: Destination NSWBrand owner: Government of New South WalesEntrant company: Havas Media Australia - AustraliaIdea creation: Havas Media SydneyMarket: Australia & New ZealandSector: Transport & tourismMedia channels:Websites &...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today