How decision intelligence enables Pernod Ricard to measure and optimise the performance of its brands and their key activations
Florence Rainsard, Benoit Hubert and Emmanuel Probst
Pernod Ricard, an alcoholic drinks brand, implemented decision intelligence to understand consumers' sentiment and behaviour, to unveil new consumer motivations and preferences about categories, brands and occasions.
Abstract
Pernod Ricard and Ipsos have implemented decision intelligenceto understand consumers' sentiment and behaviour, to unveil new consumer motivations and preferences about categories, brands and occasions in people's own words and real-life contexts....
