How COVID and the cost-of-living crisis is reshaping health and wellness marketing

Craig Konieczko

The high cost of living, especially in user-pays markets such as the US, is an increasing concern for customers who may have put their health and wellness on the backburner during the COVID-19 pandemic.

The pandemic shut down global demand for everything from non-essential surgeries to self-care and beauty to wellness tourism.

Now consumers are back. But with rebounding demand coupled with global instability comes price inflation; just the latest barrier to feeling better.

In the past, health and wellness prices for goods and services other than prescription drugs have risen more slowly than general inflation. (GoodRx)

But this time, experts say that health and wellness prices are going to be rising faster than ever before. (McKinsey)

Unaccustomed to high levels of inflation, a third of healthcare consumers are responding with mounting...

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