How COVID and the cost-of-living crisis is reshaping health and wellness marketing

The high cost of living, especially in user-pays markets such as the US, is an increasing concern for customers who may have put their health and wellness on the backburner during the COVID-19 pandemic.

The pandemic shut down global demand for everything from non-essential surgeries to self-care and beauty to wellness tourism.

Now consumers are back. But with rebounding demand coupled with global instability comes price inflation; just the latest barrier...