How coronavirus has reshaped the fitness industry

As with many changes wrought by the pandemic, including remote work and telemedicine, the move to increased digital offerings could be a vital part of a brand's success in 2021 and beyond.

When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront,...