How Coca-Cola’s Research Positions it for Global Growth

Everyday, 1.5 billion people, from over 200 countries, drink one of the 450 brands belonging to the Coca-Cola Company.

How Coca-Cola's Research Positions It for Global Growth

Geoffrey Precourt

Geoffrey Precourt is reporting direct from The Market Research Event in Anaheim, California. His other reports include: The Market Research Event: Managing the Customer Experience. For all his reports from the conference, visit WARC's Market Research Eventblog.


Every day, 1.5 billion people pause to refresh. Or to replenish. Or because they simply enjoy the sensory experience of drinking.

People all over the world (in fact, in more than 200 countries) consume some sort of Coca-Cola Co. brand (there are 450 in all). And,...

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