How channel planning tools can deliver ROI

Tim Foley and Peter Kloprogge describe the development of Chorus, a software-based media channel-planning system designed for the RVD (the ‘communications centre’ for the Dutch government) by PointLogic.

How channel planningtools can deliver ROI

Tim Foley PointLogicPeter Kloprogge PointLogic

Faced with an increasingly complex choice of communicationchannels, advertisers today needsome measure of past campaign performance...