How Canadian brands are preparing for a cookie-less, privacy-changed world

Sonia Carreno

Offers insights on how the marketing industry, especially in Canada, is changing given increasing privacy legislation and the coming, cookie-less world.

This article is part of the February 2022 WARC Spotlight Canada series, "Themes that will influence marketing.” Read more

Digital advertising is changing. A perfect storm of consumer demand, industrial development, and legislative reform across the globe has placed privacy as the focal point of innovation for the foreseeable future. This has prompted accelerated efforts for the advertising industry to stay ahead of consumer protections while preventing unintended consequences that pose an existential threat to the thriving digital media economy.

The passing of Bill 64 in Quebec

Last year, although tighter Canadian federal privacy laws...

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