How can PR affect my brand?
THE VALUE OF PR: A MORE CREDIBLE FORM OF COMMUNICATION
The success of a brand at any point in time is dependent on many separate but often related factors; among these, PR can play an important role in the marketing mix. It can supplement and augment advertising; it can educate the target audience; and it can do this through different and potentially more targeted channels.
PR not only works within the marketing mix; for some brands, it can be the major form of marketing activity. Brands such as Aston Martin, and Ferrari do not...