How can PR affect my brand?

PR can be a highly effective brand-building tool. In the eyes of consumers, it carries greater weight than other types of marketing communication, being seen as independent and hence more credible.

How can PR affect my brand?

THE VALUE OF PR: A MORE CREDIBLE FORM OF COMMUNICATION

The success of a brand at any point in time is dependent on many separate but often related factors; among these, PR can play an important role in the marketing mix. It can supplement and augment advertising; it can educate the target audience; and it can do this through different and potentially more targeted channels.

PR not only works within the marketing mix; for some brands, it can be the major form of marketing activity. Brands such as Aston Martin, and Ferrari do not...

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Insights Team
Bray Leino

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