How can PR affect my brand?

PR can be a highly effective brand-building tool. In the eyes of consumers, it carries greater weight than other types of marketing communication, being seen as independent and hence more credible.

How can PR affect my brand?

THE VALUE OF PR: A MORE CREDIBLE FORM OF COMMUNICATION

The success of a brand at any point in time is dependent on many separate but often related factors; among these, PR can play an important role in the marketing mix. It can...

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