How can I measure word of mouth?

Andrew Green

Word of mouth (WOM), basically defined, can spread marketing and advertising messages at a rapid speed, and in a unique way, whether it takes the form of personal interaction or media coverage of a product.

How can I measure word of mouth?

Andrew GreenZenithOptimedia

BACKGROUND

At its simplest, Word Of Mouth (WOM) provides an amplifier for marketing messages. If somebody talks about an advertisement they have seen to another person who has not, message reach...

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