How can agency management create an atmosphere in which good campaigns are born?

David McCall

Eleven elements are required to create the perfect creative environment. Such was the argument forwarded by David McCall, of McCaffrey & McCall, in this 1962 4A’s (the American Association of Advertising Agencies) Eastern Central Region Annual Meeting.

How can agency management create an atmosphere in which good campaigns are born?

David McCallMcCaffrey & McCall

The somewhat ponderous title which I have attached to this talk is dull but important. The great agencies tend to be the ones whose managements...

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