How can ad agencies and brands transition to an AI-powered future?

This article looks at how agencies can harness the power of AI in a responsible and ethical way, including:

The power of AI is driving big changes in the advertising industry. Earlier this year, the CEO of WPP said that it was fundamental to WPP’s business in the future and that it was helping the company win clients ready to embrace the technology. Their recent partnership with NVIDIA to develop a content engine, harnessing the NVIDIA Omniverse and AI, will enable creative teams to reach consumers in highly personalised ways, more efficiently and at scale. Similarly, Dentsu’s partnership with Microsoft Azure OpenAI technologies has resulted in two new AI solutions delivering more impactful customer experiences.

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