How building a “resilience” habit can help brands survive times of crisis

The conflict between Russia and Ukraine, following on from COVID-19-induced challenges, helps demonstrate the need for brands to develop resilience as they grapple with critical issues.

In the weeks following Russia’s invasion of Ukraine on February 24th, the conflict has rapidly escalated, with a significant human cost in terms of both loss of life and the displacement of millions of people who have fled Ukraine.

The increasingly violent...