Faced with rising commodity and living costs, consumers are consciously breaking their old spending habits. This has spurred a “brand audition” era for businesses but can they keep up and how?
These questions were answered in a virtual discussion organised by advertising agency R/GA chaired by Marianne Whitman, general manager of R/GA Singapore, on “The upcoming brand audition: New ways to unlock growth and harness loyalty in 2023”. The panellists were Sumana Rajarethnam, Southeast Asia director of Economist Intelligence Corporate Network and Dorothy Peng, R/GA’s Asia managing director.
The panel offered a vision for global economic trends and what brands...