How brands can support responsible media investment

WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founder of ASG Solutions.

Where to listen

Timestamps

01:04 – Intro to Arielle and Lou 06:05 – The ANA Programmatic report, is it changing things at all? 09:00 – Why over 40 marketers had to drop out of the survey 12:52 – The role of a chief media offer 17:57 – Lack of transparency in walled gardens, and the risks of this 24:09 – How do marketers keep up with the marketplace? 26:46 – Advice to marketers on making progress in this area31:02 –...

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