This article is part of a Spotlight series on how brands in Southeast Asia can work better with the dark side of social media. Read more
What is the easiest way to scare a modern marketer? I would argue that all you need are four words – data is not available.
That is how much we have come to rely on data and its measurement. If we had our way, everything that can be measured would most definitely be measured. And yet, there are nether regions of the modern marketing world that have managed...
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