How brands can select a best-in-class data clean room

Data clean rooms are not a new concept, but have been gaining popularity in-market as brands look to accelerate ROI, improve measurement and find alternatives to third-party cookies.

Achieving a 360-degree view of customers to develop a more personalised experience is the ultimate objective that brands have always strived to achieve. With digital advancements, the prospect of reaching this has never been closer, however businesses must think smarter about how they access and use data from the best and most credible sources possible. Accessing these sources and, in turn, achieving a complete view of the customer, requires privacy-first data collaboration between brands, retailers, publishers and partners.

This is where data clean rooms come in. These environments provide a safe and neutral space for all parties to collaborate without...

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