How brands can orchestrate better experience journeys to win over customers in a pandemic

Forrester outlines key customer journey considerations for brands to unlock a real recovery from the COVID-19 crisis.

Customer journeys really belong to, well, the customers. That may seem obvious, but as Forrester VP and principal analyst Joana de Quintanilha emphasised at the recent Adobe Experience Makers Live event, companies need to remember this now, more than

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