There are 4.59 billion social media users worldwide in 2022, a whopping number that will rise to almost six billion in 2027, according to Statista.
In light of these staggering figures, advertising on social media is a must for brands looking to reach their customers on platforms where they are actively consuming content.
Video ads in particular are one of the most potent forms of advertising on social media platforms, with shorter video ads standing out as being more effectivethan longer ones, as a new study found out. But since people engage differently with content on...