Making a meaningful impression on consumers in Québec is dependent on a nuanced understanding of the province’s linguistic culture and preference for local content, according to research from CBC & Radio-Canada Media Solutions.
“Customization is key and it is very important to adapt your media strategy and creative for the
Québec market. If you do this, you will be able to unlock a lot of new potential and business opportunities,” Patrice Châteauneuf, executive director of multiplatform media sales at CBC & Radio-Canada Media Solutions, said during thinkTV’s “Spotlight on Québec” webinar.
Distinct consumer habits in Québec
One of the...