How brands are discovering their customers’ worlds

Business people, while claiming to be customer-centred or focused, still tend to think from the 'inside out', i.e.

How brands are discovering their customers' worlds

Peter FiskThe Genius Works

Whether it's the way you define your business, the style in which you serve your customers, or where you look for new ideas and inspiration, the chances are that you are still on the inside looking out, rather than the outside looking in.

We are all human – we all have dreams and aspirations. Yet when we go to work, we put our blinkers on – we restrict our thinking to our defined sectors and functional roles, we limit our ambitions to the scope of our responsibilities and...

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