How brand communities influence innovation and culture

The internet has introduced a completely new dynamic to how brands interact with their audience. When LEGO launched its Mindstorms toys the company was surprised to find that the product, aimed at children, became a huge hit with adults, who then formed online communities where they discussed adaptations.

How brand communities influence innovation and culture

Martin Kornberger

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control they have over their brands. Martin Kornbergeruses...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands