How Booking.com is enabling more sustainable travel

Jo Bowman

Booking.com has drawn on an in-depth, multi-market piece of consumer research to develop its ‘Sustainable Travel Badge’ for selected properties.

Holidays used to be a time to forget about your daily cares. The problem is that the issue of sustainability is one that follows you everywhere, even to your beachside holiday apartment with continental breakfast and panoramic view.

The holiday accommodation platform Booking.com is aware of rising consumer concern generally about sustainability and, as well as looking to make itself as a business more sustainable, it is seeking ways to help customers plan and enjoy more sustainable travel.

A recent 32-market research project took a deep dive into the views of travellers on sustainable travel, what it means to them,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands